Vivian Chang

VP Growth
Clorox DTC

Talks covered by this speaker

How Clorox Gets D2C Performance Marketing Right: A Tell-All Case Study from the Global Giant Reveals the Simple Secret to D2C Success

Topics covered by Vivian

Growth Engineering Process & Experimentation

Acquisition & Activation

Retention & Engagement

Referral Growth & Network Effects

Driving Adoption & Customer Loyalty

B2C & D2C Strategies, Customer Journey & Tech Stack

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