How Clorox Gets D2C Performance Marketing Right: A Tell-All Case Study from the Global Giant Reveals the Simple Secret to D2C Success

A Talk by Vivian Chang
VP Growth, Clorox DTC

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About this talk

Vivian Chang, VP Growth Clorox DTC Oversee marketing (media, CRM/retention, PR, brand, and creative), integrations, and operations for DTC at Clorox.

Clorox DTC (direct-to-consumer) is the owned & operated e-commerce arm of Clorox where daily interactions and conversations with customers translate into high growth and continuous learnings. The agile, growing team is made up of cross-functional professionals who launch and grow DTC wellness brands, while simultaneously mobilizing the online presence of Clorox’s well-loved and established retail brands.

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