Yeah, I said it. your analytics suck. You know it, I know it, even your boss knows it. The marketing analytics world has changed, and as we look ahead to 2022 it is gonna change even more.
Identity resolution and attribution have already been difficult, and now it’s getting harder. Third-party cookies are going away, while the world of first-party tracking is still tough to navigate, making MarTech stacks increasingly complex. Yet, for ROI you need reliable marketing attribution and the ability to follow and optimize the user journey. In this talk, Dan McGaw, CEO of McGaw.io and UTM.io will discuss the most important marketing analytics changes you need to make to win.
You will leave knowing how to adapt to the increasing pressures of privacy and decreased ability to do marketing attribution. You Will Learn - How your analytics now suck - Why identity resolution continues to be critical - What ITP and the death of third-party cookie change in marketing attribution - User identification and journey mapping in the new first-party cookie world - Changes to digital advertising models - The differences between open and closed data stack stacks McGaw.io is a Revenue Infrastructure agency that helps clients build tech stacks and infrastructure for growth. Dan will show examples of how leveraging modern analytics capabilities and McGaw.io’s expertise can help bring digital marketers into the future.