The Ultimate Guide to Community-Led Growth

About this talk

Community is taking center stage at organizations across all industries. With traditional marketing techniques reaching a saturation point and product features appearing to differ very little, a thriving community can become your single greatest asset by acting as a force multiplier for your business and also enabling you to stand out in a fragmented market.

However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, and retention lever.

In this session, Lloyed Lobo (ODS2), Co-founder & President of Boast.AI shares how they were able to bootstrap to 8 figures in revenue by building a community of +100k people and the lessons learned along the way. Specifically, Lloyed will cover: - Why you should care about community-led growth? - Different types of community models - How to build and nurture community - How to measure value and impact - The community tool stack for success