Mastering Free to Paid Conversion

A Talk by Eric Keating
VP of Marketing, Appcues

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About this talk

Offering a free product experience is no longer an advantage—a majority of software businesses have made the shift. But that's just the beginning. Now it's about making your experience stand out, and ultimately, convert. In this session, you'll learn about strategies and tactics to convert more of your free users into paying customers.

  • When to choose free trial vs freemium, and what to expect
  • Conversion benchmarks and best practices
  • Considerations when designing your free product experience
  • Proven tactics for onboarding and converting new users

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