Position or Be Positioned: The Ultimate Playbook for Defining Your Brand Narrative in a Competitive Market

A talk by Gilles Bertaux
Co-founder & CEO, Livestorm

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About this talk

Don’t let your competitors define where your product stands. Create your own category! That’s what Livestorm did in the saturated webinar and event platforms market. They repositioned their brand to become the world’s leading Video Engagement Platform, and it worked!

In this 20mn fireside chat, Gilles Bertaux, CEO and Co-Founder of Livestorm, will discuss the reasoning behind this repositioning, its success, and what lies ahead for video engagement.

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