Where Marketing Leaders Are Innovating for Growth in 2022

A talk by Molly Duggan, Mark Kilens and Christy Marble
Mollyduggan.io, Drift and Pantheon

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About this talk

Discover the top priorities for digital marketing teams heading into 2022. This session digs into top-of-mind issues for senior marketing leaders, including growing confidence in their tech stacks, alignment between internal/external stakeholders, and spotlighting empathy across brand touchpoints. The panelists will explore trends in agility, the shift of websites to revenue-driving assets, and the importance of making big bets when it comes to embracing digital channels. The audience will gain insight into recent industry research to better understand the mindsets and the strategies that are needed to win in today’s digital-first economy.

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